It's Time For A New Approach... ResourcEd Goes Deeper Than Anyone Else to Provide Natural Resource People With True Thought Leadership, and Training, Designed to Break Through the Polarized Economy Versus Environment Standoff
'Social License' is a Distraction...
...From what resource industries should be doing. Don't fall for it. There are no rules or structure surrounding social license, and it’s not meant to be given. Instead, think about social license as a symptom of a larger problem. ResourcEd offers a framework that goes deeper than traditional approaches. It delivers solutions that get to the root cause.
Research Insights That Give You Advantage
Public attitudes and expectations for natural resource industries have changed. What expectations do people hold that could sway a favourable, or unfavourable, decision about your industry? ResourcEd offers research insights for connecting with your public audience.
Forget Traditional Communication; Meet People Where They Are
In a polarized setting communication is about what people are prepared to hear... not always the same as what you want to tell them! ResourcEd simplifies the science of communication so your industry can make genuine connections in gaining public confidence.
Providing and Protecting
Natural resource people have a lot to be proud of. Let's prepare them to speak up. Resource people are society's real providers and protectors. Learn how this very important outlook changes the public narrative for the better!
Emotion Beats Logic
That's how activists gain their edge. But our natural resource organizational systems are designed around logic. How can they compete? ResourcEd is the only core-values led approach designed for meaningful and lasting connections with the public.
Communicate for Connection
People don't care what you know. They want to know you care. ResourcEd provides the lessons to ensure all your public facing communications, and your organization, are structured for best connection.