The Secret: Getting to Shared Values Using The Science and Structure of Polarization

Making a shared values connection is the secret to building trust with stakeholders. But not everybody is a natural at achieving this… In fact, few people are.

The lessons contained in this program show you what to consider when planning for meaningful public and stakeholder communication, and how to get there. It’s a skill and process that when genuinely and authentically applied gives you the edge.

Overcoming negative stereotypes; importance of first impressions; how beliefs influence what and how people see things; how opposing groups see and label each other; how emotion beats logic; and how shared values connections are found and formed, are just some of the lessons included.

Recognizing many natural resource industries have a hard time making a meaningful enough connection with the general public to instil a lasting, and high trust, relationship, this program provides leaders extra insight collected from across other industries.

As a bonus, this program includes vital research results on public attitudes, expectations and values.

Taken together, this series of lessons breaks down and simplifies the psychology behind people's ability to accept and process new information in a conflicted setting, while getting to the heart of what it means to make a shared values connection.

Making and maintaining a positive impression with the public is now more important than ever, considering the competition's message is getting through only to impose a negative and damaging brand on you.