Communicating in a polarized, economy versus environment, setting requires new thinking, new insights and new approaches.
Today’s standard communication methodologies aimed at correcting the record, inserting reason to emotional dialogue, or managing crisis in the public conversation surrounding natural resources, are no longer working.
ResourcEd Communication goes deep to offer new views, new insights and new advice based on how people receive and process information in a polarized and conflicted setting.
The kind of ‘all or nothing’ polarized setting we see argued over natural resource industries is not normal, so the specific lessons in this program aid resource industries, and their people, in rising above the economy versus environment ultimatum to achieve meaningful connection with the public like never before.
In this program we look at the application of images, language, presence, orientation, and relevance to guide resource leaders, at all levels of industry, on how to best connect with their public audience.
These lessons are applicable to your web presence, advertising, community meetings, investor relationships, consultation, print media or anywhere else your industry meets the public.
Also included are two bonus features:
Bonus 1: Rethinking Resource Industry Brand video lesson
Bonus 2: Downloadable PDF Case Study ~ "Dealing With Confrontation"